For the Conscious Kind.
We’re baru. We make easy-going, sustainable clothes designed to look great and get Aussies out into the big skies, sandy tracks and rugged shores. Our clothes want the best for you and your mind, so they don’t just inspire escape; they strive to make it happen.
Founder, Design & Marketing
Blake grew up near Dimmicks Beach in Blairgowrie. With a keen interest in sustainability and design, Blake is currently completing a Bachelor of Architecture at RMIT University. Whilst researching sustainable industry for a uni project, Blake began to realise the extent of pollution that new trends in fast fashion produce. This became the inspiration for our sustainable products.
Founder, Manufacturing & Administration
With fond childhood memories of the Great Ocean Road and its beautiful landscapes, Jeremy has always appreciated the restorative effects that nature has to offer, which led to his pursuit in a degree in horticulture and informed him for his work in disability. For him, getting outdoors and into nature is about improving mental health and wellness. baru is about the challenge to help others improve themselves, as well as the planet.